Personal information is any information that refers to an individual and is recorded in any form and includes such things as age, income, date of birth, e-mail and mailing addresses, telephone numbers, financial information, credit, and debit card information, as well as demographic information, preferences, settings and order history (collectively, “Personal Information”). Personal Information does not include aggregate information (i.e., information that is anonymous or used in a collective manner, where no single person can be identified).
PURPOSES FOR COLLECTION OF PERSONAL INFORMATION
We use Personal Information in an effort to improve your shopping experience, to communicate with you about our products, to process your job applications, to administer promotions or contests, to protect you and us from error and fraud, to process your submissions, to keep track of transactions and to comply with legal and governmental requirements. We may also use Personal Information to make offers to you, to help us target specific products to you, and to help us develop and improve our Site and tailor it to your interests. Finally, we may use Personal Information to conduct surveys and analyses for research, statistical and product design and development purposes, or to achieve any other purposes as may be permitted by law from time to time.
COLLECTION OF PERSONAL INFORMATION
WE GUARANTEE NOT TO SELL YOUR PERSONAL INFORMATION.
USE OF PERSONAL INFORMATION
The Personal Information we collect from you may be used in any of the following ways:
to personalize your experience on our Site: your information helps us to better respond to your individual needs;
to improve our Site: we continually strive to improve our Site offerings based on the information and feedback we receive from visitors like you;
to improve customer service: Personal Information helps us to more effectively respond to customer service requests and support needs;
to process transactions;
to administer contests, promotions, surveys or other Site features including recruitment and employment matters;
to send periodic marketing emails (you can unsubscribe any time by following the instructions under “Your Choices” below);
to create aggregate information;
Except as permitted by law, Personal Information will be retained only as long as necessary for these purposes and Personal Information will not be used or disclosed for purposes other than those for which it was collected.
DISCLOSURE OF PERSONAL INFORMATION
We do not sell, trade, or otherwise, share or transfer your Personal Information to third parties. However, aggregate information may be provided to third parties for marketing, advertising, or other purposes.
We may disclose Personal Information when we believe release is required to comply with the law, enforce our Site policies, or protect the rights, property, or safety of our company or others.
We will remain responsible at all times for Personal Information under its control.
PROTECTING PERSONAL INFORMATION
Our company protects Personal Information by implementing a variety of security safeguards appropriate to the sensitivity of the information, including through the use of the following measures: physical security measures, such as appropriate disposal of Personal Information; electronic security measures, such as password protection and firewalls; and organizational processes such as limiting access to Personal Information to a selected group of persons on a “need to know” basis.
No verbal or written disclosure of Personal Information or transmission of data containing Personal Information over the internet is guaranteed to be completely secure. It may be possible for third parties to overhear, see, intercept or access private communications or transmissions unlawfully. While we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us in person or over the internet. Any such transmission is done at your own risk.
We cannot be responsible for any Personal Information that you share publicly or post on our message boards, chat rooms, or by way of other submissions to the public spaces of our stores or Site. These are public areas and may be accessed, consulted or viewed by anyone.
ACCURACY OF PERSONAL INFORMATION
We will keep your Personal Information as accurate, complete, and up-to-date as necessary for the purposes for which it is to be used. You may request access to your Personal Information in order to review and amend the information, as appropriate. You have the right to challenge the accuracy and completeness of your Personal Information. In circumstances where your Personal Information has been provided by a third party, we will refer you to that party.
You consent to the transfer of your Personal Information to any third party that acquires all or substantially all of our business or its online commerce operations.